Branding must be a visual expression of what a client stands for
We love branding projects – particularly when working with a new business or one going through significant change. Branding must be a visual expression of what a client stands for. The work must be relevant, it must differentiate the client from its rivals, it must have impact, and it must be implemented consistently.
This is just the sort of work that most benefits from our approach to design. We never begin design work until we know what makes a client tick.
We’re not over interested in what a client does. We’re much more interested in how they do it and why they do it. We want to know what makes them different from their rivals – better than their rivals. What makes them leap out of bed in the morning.
Maybe it’s this approach that resulted in one recent project being acknowledged as “the most striking rebranding in the history of risk transfer and possibly the biggest single talking point of the reinsurance world”.