Here at Haggie Partners, everything we do revolves around language. In fact, the very concept of public relations wouldn’t exist if it weren’t for the effective use of language. We recognise that the ability to use language creatively – a skill so vital in our field – goes well beyond simply speaking it. Wordsmanship is a craft, one that simply cannot develop without the study of literacy.
With that in mind, we decided to help those who are without access to sufficient literacy tuition, to help to close the literacy gap and ensure that all children are being given the tools they need to achieve their true potential.
Therefore, as part of our commitment to corporate social responsibility, Haggie Partners is supporting the work of The Children’s Literacy Charity. Established by a group of former teachers who recognised an overwhelming need for additional literacy support in local schools, the organisation provides high-quality, one-to-one literacy interventions for disadvantaged children who are at risk of being left behind.
Our support is two-fold. First, we partake in regular fundraising activities, from which all proceeds raised go directly to The Children’s Literacy Charity. Events so far include a 200-metre abseil, a 100-mile static cycle and a 5k fun run. Secondly, we regularly visit local schools to witness first-hand the impact that The Children’s Literacy Charity is having on the students they support. We spend time reading with the children and keep in touch with them via a pen pal scheme, enabling us to see how their literacy skills are improving.
Our work with the Children’s Literacy Charity creates an important connection between the industry we inhabit, and those who might inhabit it in the future. If, in 10 or 25 years’ time, we still want to be employing competent, skilled PR professionals, then the children making up that generation need to be able to read and write. A shortage of gifted linguists equals a shortage of successful PR professionals, which in turn equals a problem for businesses like Haggie Partners and its clients.
Therefore, Haggie Partners’ partnership with The Children’s Literacy Charity is more than a simple fundraising activity or school visit every now and again. By aligning our CSR and business strategies, Haggie Partners becomes a key player in not only providing outstanding PR services now but investing in the outstanding communicators of the future.
We adopted our charitable endeavours conscious of the fact that that we should give back in a way that reflects the principles of our business, extending our value way beyond our client base. This is how we view our corporate social responsibility here at Haggie: as providing the tools for exceptional public relations, both now and in the future.
We will be running several fundraising activities in the coming months in aid of The Children’s Literacy Charity and we would be hugely appreciative of any support and donations.
Total as of 04.04.19
A visit to the Children’s Literacy Charity
18.10.18 by Olivia Thomson
Tour de City Static Bike Challenge
01.10.18 by Elise Harvey
Fundraising: 200 meters up
17.09.18 by Elise Harvey
Cornhill to Calais: Haggie’s Static Cycle Challenge
05.09.18 by Elise Harvey
Haggie Partners LLP
4 Sun Court
T +44 (0)20 7562 4444