Our values


Our business is based on our knowledge.  Knowledge of our clients, their businesses, their markets and their target media as well as the broader issues shaping the news agenda. With significant variety and longevity of experience, our team has an incredibly powerful knowledge vault and wisdom that we put to work for our clients. It is one of the reasons we are preeminent in our field. More than that; we don’t rest on our laurels and rely on the knowledge we already have – we are never afraid to ask questions or simply to listen. We carry on learning and developing our knowledge because that is what makes us valuable and trusted advisers.


We ask our clients to “think about things differently” and that’s exactly what we do as we search for better ways to explain our clients to the outside world. We think deeply and then we think again. We always look for a new way, a better way, to resolve their issues. We bring fresh perspectives – perhaps unorthodox perspectives – to our work. Creativity is not just talent; it is attitude.


Where honesty underpins everything we say, integrity defines how we behave. Integrity means doing the right thing in all circumstances, whether or not anyone is watching, and no matter what the consequences might be. Every person who trusts us will spread the word of that trust. The value of the trust others have in us is far beyond anything that can be measured. Success may come and go, but integrity is forever.


Just like a restauranteur, we want to be awarded five stars for everything we do, and we do lots of things for our clients – but they fall into two categories: advice and service. We are here to give counsel, but good counsel is only part of the story: our work must be executed well. We repeatedly ask ourselves whether the people we’re working with would give us five stars both for advice and service. We want to ensure that every client becomes an advocate.