Content generation and management
We work with you to understand your key messages before creating a plan for your social media approach that supports your communication objectives and is aligned with your overall plan.
Content is planned in advance and presented regularly through social media calendars that are approved by our clients to ensure you have a regular stream of relevant and engaging content. It may include (but is not limited to) press releases, podcasts, new hires, company culture, case studies, event/conference attendance/sponsorship, ESG updates, new initiatives or products, blogs, thought leadership articles, recruitment etc. Social media assets such as graphics, GIFs and other visual content is also built inhouse by our team.
Creating and posting regular content is important to build your following, engagement, brand visibility and website traffic.
Misconceptions of social media #1: Social media isn’t relevant for my business
Misconceptions of social media #2: Social Media is for younger generations or B2C businesses