Adding coherence

Apollo came to us looking to revamp their website. We said they should first look at their branding. They used different logos – conflicting logos – for the different divisions of their business. This visual confusion created confusion in the market. We suggested a more coherent approach, branding all their businesses with the Apollo name and adopting one logo throughout the group.

We then refined and modernised the existing Apollo logo, cleaning up the logofont and introducing a vibrant colour gradient to add impact. The new branding is being implemented across Apollo’s marketing material, starting with a much improved and revamped website.