Rebranding Canopius

Fifteen years in the making

We have worked with Canopius since its launch in 2003. We even came up with the name. So, we were delighted that, when freed from Sompo, they asked us to work on their rebranding.

Two strong messages came from our discovery process. First, their people are not constrained by rules, reporting and structure; they are empowered to make independent, agile and responsive choices. Second, they work in a straightforward, pared-down and direct manner.

Our new branding reflects these qualities. The custom-drawn logotype is clean, austere and straightforward whilst the symbol’s flowing ribbons emphasise the underwriting team’s freedom of action.

A set of interlinking waves are used to underline this empowerment and to reflect the collaborative nature of the Canopius philosophy.