Launching Ed

Broking redefined

When Steve Hearn was appointed as CEO of Cooper Gay Swett & Crawford, Haggie Partners was retained as communications advisor and one of their early tasks was to help find a new name and identity and to design new branding.

To avoid misinformed market rumours, the project was kept secret and away from the press until the launch date, one week prior to the Monte Carlo Rendezvous.

The new identity was described as “the most striking rebranding in the history of risk transfer” and “possibly the biggest single talking point of the reinsurance world…in 2016” by the Intelligent Insurer.

Ed’s successful re-brand has also been recognised by Insurance Day, who awarded the broker “Newsmaker of the Year” at the 2016 Insurance Day Awards. The PRCA also recognised the new launch and awarded Haggie Partners as the winner of “Best Strategic Communications or Corporate Brand Campaign” at the 2017 PRCA City and Financial Awards.