Social media is an enabler; it enables companies to speak directly to their audience and that’s been its overriding success for the LMA.
The Lloyd’s Market Association (LMA) represents the interests of the Lloyd’s community, providing professional and technical support to its members. We are the LMA’s PR advisor and manage its social media across LinkedIn and Twitter.
We began managing LMA’s social media in February 2018. At the time it had 5,036 LinkedIn followers, by April 2020, followers on LinkedIn had increased by 275%, to 18,905 giving the LMA more followers than market associations such as the ABI, the London Market Group and the IUA (as at April 2020).
By creating and delivering regular, compelling, visual and varied content we have proved LinkedIn to be an incredibly successful channel for the LMA, allowing them to keep their members abreast of Academy events, market topics and issues, people moves and internal news. The channel has become a vital part of its members’ professional lives.