Social media is an enabler; it enables companies to speak directly to their audience and that’s been its overriding success for the LMA.
The Lloyd’s Market Association (LMA) represents the interests of the Lloyd’s community, providing professional and technical support to its members. We are the LMA’s PR advisor and manage its social media across LinkedIn and Twitter.
We began managing its social media in February 2018 and by September 2019, followers on LinkedIn had increased by 174%, giving the LMA more followers than other market associations such as the ABI, the London Market Group and the IUA (as at September 2019).
LinkedIn has proved to be an incredibly successful channel allowing the LMA to keep its members abreast of its Academy events, market topics and issues, people moves and internal news.