Freight protection 2.0: Loadsure rebrands and launches significant platform update

Freight protection 2.0: Loadsure rebrands and launches significant platform update 150 150 Haggie Partners

InsurTech MGA Loadsure today launches its new brand identity, which has been designed to reflect the development of the business since its initial foundation in 2018.

The new brand highlights the maturing of the technology-enabled freight protection offered by Loadsure, whose products open up new business for the freight insurance market, while benefiting the freight industry by enabling assureds to manage risk in a simpler way at a sustainable price. Loadsure has rebuilt its website to coincide with the new brand launch, with a clearer path for intermediaries and assureds to find all the information they need:

Supporting its drive to improve its freight protection offering and to simplify processes for all its clients, Loadsure also recently launched a major update of its portal. The roll-out delivers complete user-level permissions redesign, enabling insurance brokers to more easily support historically underserved SMBs. Supported by this rollout, brokers can create the parent-child structures that keep accounts organized, enable downstream visibility, and streamline workflows.

Loadsure CEO Johnny McCord said, “I’m incredibly proud of what we have achieved since launching Loadsure. We have built a truly humancentric InsurTech that has a strong supportive and entrepreneurial culture, offering vital insurance to match the continuing change and development of the freight industry. Our products and platform are maturing, and our new brand reflects that shift from start-up to trusted partner, working side by side with our clients and embedded into their businesses.

“These updates to the Loadsure portal are another milestone in our evolution, dramatically simplifying account creation and management and enabling assureds to work with us even more smoothly than before. Our combination of real-time data and active risk management powered by InsurTech has never been more needed. We call this Freight Protection 2.0.”