At the end of 2015, Haggie Partners was appointed by the new CEO of Ed (then Cooper Gay Swett and Crawford) to communicate his vision of overhauling an ailing business and transforming it into a broker which would redefine the insurance sector. This wide brief included: rebranding the business, shaping long held perceptions of the business and positioning Steve and the executive team as thought leaders. Within a year, our communications campaign to introduce the reinvented firm and its new brand saw it recognised as the insurance sector’s “Newsmaker of the Year”. Haggie Partners continues to work in partnership with Ed to maintain this momentum. We support all aspects of its communications and strive, in a crowded marketplace, to realise their ambition to become a genuinely disruptive force and a voice which stands apart from their peers.