Communication is vital in an M&A transaction – it’s a situation that requires a sensitive, effective and informed approach and that’s what we delivered for China Reinsurance Group Corporation (China Re).
China Re is the only state-owned reinsurance company in China and in September 2018 it acquired Chaucer Holdings from The Hannover Insurance Group; this marked its first international acquisition and expansion of its global footprint.
We produced bilingual messaging and internal and external communications packs tailored to each stakeholder including: press releases around the acquisition, emails to Chaucer and Syndicate 2088 employees and respective brokers, speeches for Dr Chunlei He (Vice Chairman and President of China Re Group), Q&A and talking points documents.
Part of the campaign focused on educating stakeholders and the media around China Re’s international strategy and benefits of the acquisition and part of the campaign was heavily focused on internal communications. For this we coordinated and prepared two Townhall presentations, including creating China Re’s presentation and overseeing the logistics.
The media campaign we delivered consolidated China Re’s image as an important player in the insurance market. The successful messaging and positioning of China Re’s acquisition raised the Group’s profile in the London market. With the wide coverage in the trade press and global media, Haggie Partners secured Q&A sessions and article opportunity with different journalists, including topics around China’s insurance market development and the renewable energy market.