Cementing Corant Global’s identity

Cementing Corant Global’s identity 1920 1280 Haggie Partners

In late 2020, BGC Insurance held a variety of insurance operations, comprising broking operations Ed, Besso, Piiq Risk Partners and Junge as well as MGAs Cooper Gay, Globe Underwriting and Epsilon.  

While each company had its own strong brand, the market did not yet fully appreciate their collective strengths. The group management – led by CEO Steve Hearn and president Andy Wallin – wanted to be able to bang the drum more clearly and cement their strong reputation as an expert insurance sector player with industry-changing ambitions under one powerful umbrella brand for the holding company.   

They decided to create a clear and distinctive holding company brand and identity as a home for these various brands. They turned to Haggie Partners for both design and communications advice. We had been working with the different companies and their leadership for many years.  They trusted us to provide sound advice, ask sensible questions and achieve maximum impact for the rebrand. 

Projects like these play to our strengths at Haggie Partners. We love working with long-term clients and also building new relationships to understand and build communications strategies that truly fit their aims. 

Our PR and design teams worked closely together to come up with messaging and brand elements that reflected the key themes, collaborating with various stakeholders across the organisations.  We worked to understand the group’s ambition, the messages it wanted to convey and to ensure all that was communicated clearly and effectively through word and design. 

The Corant Global launch in January 2021 was received well, with wide coverage of the change and the major insurance publications all writing positively about it. In particular, Insurance Insider wrote an opinion piece setting out why it thought that BGCI’s relaunch as Corant was a “logical next step in cementing identity”.  The market understanding of the group’s structure and approach improved as intended and we received excellent feedback from the Corant team.