Acrisure Unveils New Tech-Enabled Brand

Acrisure Unveils New Tech-Enabled Brand 150 150 Haggie Partners

Beach & Associates, Acrisure’s Global Reinsurance Division, is also Rebranded as “Acrisure Re” and “Acrisure London Wholesale”

To embrace and embody the next-generation distribution model, Acrisure unveiled a new brand underscoring its intent of defining and being known as the most tech-enabled insurance broker in the world. Combining the financial strength, expertise, and footprint of a top-10 global broker with best in-class artificial intelligence and robotic processing, Acrisure is making its tech ambition a reality. Additionally, Acrisure’s global reinsurance brokerage, Beach & Associates, will become “Acrisure Re” and “Acrisure London Wholesale,” further aligning under the Acrisure brand. The Beach re-brand, and the core reinsurance capabilities of Acrisure, emphasizes the significant value chain opportunity as a foundation of Acrisure’s tech-enabled strategy.

The new Acrisure brand builds upon concepts in technology branding while staying true to what helped the company become a top-10 global broker, which is apparent in our new tagline, Powered by Exceptional Partnerships and Technology. Visually, Acrisure’s new logo is an evolution of its legacy mark and calls out Acrisure’s strategy to harness “AI” throughout its operations.

“Transforming our company has been a multi-year journey, brought full-circle with best-in-class artificial intelligence talent through our recent transaction with Tulco,” said Greg Williams, Co-Founder, CEO and President of Acrisure. “The new brand symbolizes our commitment to tech enabling every facet of our business and is an outward display of these intentions. In addition, re-branding Beach as Acrisure Re signifies how we intend to leverage the robust talent in our reinsurance division as it fully represents Acrisure in all markets.”

Today’s announcement builds on the recent acquisition of artificial intelligence company Tulco LLC’s insurance assets. The infusion of Tulco AI into the Acrisure network has already accelerated sales development and risk intelligence across Acrisure’s entire portfolio, which is heavily focused on the U.S. small and medium commercial market. Since finalizing the acquisition of Tulco, the newly formed Acrisure Technology Group has developed a massive set of business and individual risk data and is leveraging industry-leading AI to predict trends and understand risks impacting Acrisure’s clients and trading partners.

Continued Williams: “Prior to the onset of COVID-19, Acrisure recognized the strength of a digital platform and we’ve spent considerable time and capital building a tier-1 tech team and deploying AI across the company. The pandemic and resulting changes to business, commerce, and society at large reaffirms this decision. Acrisure’s Agency Partners, employees, and clients are energized by the first opportunity to incorporate AI at scale across a leading distribution platform to accelerate organic growth.”

Beach & Associates Becomes Acrisure Re and Acrisure London Wholesale

Acrisure’s 2018 acquisition of global reinsurance leader Beach & Associates marked its first partnership outside of North America. By aligning with the Acrisure brand, Acrisure Re and Acrisure London Wholesale will advance the company’s efforts to capitalize on value chain opportunities and connect forward-thinking underwriting capital with large quantities of risk. Acrisure’s ambition is to be the most attractive platform for those who want to access risk at scale.

“Acrisure combines the strengths of a top brokerage and a leading tech company,” said Grahame Millwater, a member of the Acrisure Executive team and Chairman of Acrisure Re. “Beach & Associates recognizes the power of going to market as Acrisure, which will create copious value across multiple industries using data and AI.”

Said Jason Howard, CEO of Acrisure Re: “We’ve only scratched the surface in what is possible. Concepts such as advanced underwriting algorithms with predictive modeling will completely change the game for our clients and partners. And through our evolution, we are proud to remain an employer of choice for market-leading talent seeking to translate data into insights for clients worldwide.”