Universalis rebrands as Acrisure, strengthening their Portuguese identity

Universalis rebrands as Acrisure, strengthening their Portuguese identity 150 150 Haggie Partners

Universalis, a long-standing insurance brokerage with over 50 years in the Portuguese market, is now officially operating under the name Acrisure Portugal Insurance Broker. The rebranding follows the acquisition of the company by Acrisure, a global fintech in 2023.

The name change reflects a deeper strategic alignment with the group’s global identity and signals a new chapter of innovation and accelerated growth. Acrisure Portugal has a national footprint of 12 offices, offering insurance solutions (families and corporate) and trade credit insurance, and a portfolio of over 25,000 clients.

“This milestone marks the culmination of a two-year integration process and reinforces our long-term commitment to our clients and partners,” said José Rodrigues, CEO of Acrisure Portugal. “We are the same trusted team, now with the added strength, scale, and innovation of a global brand behind us.”

Jason Howard, President, Acrisure International, says “We see many opportunities for growth in the Portuguese market for Acrisure. Ricardo and José and the team have been fantastic partners over the last couple of years helping us to establish Acrisure’s unique model in Portugal. We are looking forward to developing this territory further together.”

Acrisure Portugal will maintain its existing management structure, client relationships and operational model. All legal, regulatory and licensing aspects remain unchanged, and the company will continue to operate under the supervision of ASF – Autoridade de Supervisão de Seguros e Fundos de Pensões, Portugal’s insurance and pension funds regulator.

The rebranding will roll out progressively across all touchpoints — from visual identity and website to client communications, social media, and corporate materials.