Price Forbes Re announces that Isaac Sanday has been appointed to the new role of Global Head of Life, Pensions & Annuities. Sanday joined on 2 June 2025, reporting directly to Roger Smith, Head of Accident, Health and Life. He is based in London.
In his new role, Sanday will be responsible for the creation of this new line of business for Price Forbes Re, building out a division that advises, consults, structures and places life, pension and annuity reinsurance transactions globally. Sanday’s experience will see him complement the broader capabilities of the existing business and will strengthen Price Forbes Re’s ongoing commitment to building a client centric and capital agnostic advisory business.
Sanday has more than 26 years of industry experience, across a variety of roles. He joins from Guy Carpenter, where he held the role of Head of Life & Annuities, UK, Ireland and the Americas. Prior to that, he spent time as a Senior Director at Willis Re/Willis Towers Watson covering EMEA. He has also worked at Swiss Re across multiple roles. Prior to reinsurance, Sanday worked in investment banking at R.J. O’Brien, Merrill Lynch, Societe Generale and ABN AMRO in the US and UK.
Roger Smith said: “Isaac brings a wealth of experience and an understanding of reinsurance across several regions, which enables him to hit the ground running in his role with us. His energy and enthusiasm are well supported by his skills and experience. It is a testament to the platform that has been established at Price Forbes Re that we can attract such talented and established professionals.”
Isaac Sanday commented: “I am pleased to join Price Forbes Re at such a dynamic time for the business. The ambition and clear commitment to growing in the life, pensions, and annuities space made this a very appealing move. We have big ambitions for this exciting, non-traditional broking line of business.”