Price Forbes announces that Eric Wang Mingchao has been appointed to the role of Head of Affinity, Singapore. He will report directly to Julian Coates, Chief Broking Officer, Price Forbes Singapore.
In his new role, Eric will be responsible for leading and growing Price Forbes facultative reinsurance portfolios across key affinity products, including extended warranty insurance, auto & finance insurance, ADP & screen cover insurance, payment protection insurance, contingency (sports & event cancellation), pet insurance, and personal accident insurance. he will also play a central role in developing the business’s presence in Asia Pacific and driving forward its broader affinity growth strategy.
Eric brings over 15 years of industry experience in Affinity insurance program development and management. He most recently held the role of Affinity general manager at SinoAsia Affinity and has further experience of the APAC market through positions at QBE (Bangkok), Marsh China (Beijing), AON-COFCO (China), Crawford Australia (Hobart), SinoASIA Group Affinity (Beijing), and YinDun Insurance Broker (Beijing).
Philip Johnson, CEO, Price Forbes Asia Pacific, said: “We’re thrilled to welcome Eric Wang Mingchao to the team as our new Head of Affinity in Singapore. Affinity is a key growth pillar for us across Asia Pacific, and the opportunities are vast; from electric and traditional vehicles & batteries to payment protection, contingency solutions, pet insurance and more. Eric will play a central role in building innovative, customer-centric partnerships that allow us to deliver tailored solutions and unlock growth across some of the most dynamic markets in the world.”
Eric Wang Mingchao added: “I’m delighted to join Price Forbes Singapore at a dynamic time for both the regional business and the broader Price Forbes platform. The company’s strong market position, global reach, and ongoing commitment to innovation make this a truly compelling opportunity. I look forward to driving affinity growth, building a high-performing team, and developing long-term partnerships that deliver both strategic and sustainable outcomes.”