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Candela Farroni

The financial cost of a reputational event

The financial cost of a reputational event 1920 1280 Candela Farroni

Brand reputation is an intangible asset for organisations. Similar to other attributes like top talent or intellectual property, quantifying its significance is challenging for companies. However, when it all goes…

Data as a storytelling opportunity

Data as a storytelling opportunity 2560 1708 Candela Farroni

I’ve noticed a phenomenon both in trade press and mainstream media: it’s become increasingly common to read bylines signed by so-and-so, Data Journalist. Over the past decade and a half,…