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Candela Farroni

  • Candela Farroni

When your PR is tied to someone else’s: can you stop the comparison games?
When your PR is tied to someone else’s: can you stop the comparison games? 2560 1920 Candela Farroni

Some figures (or brands) become permanently linked in public imagination. Before my visit to Tate Britain’s Turner & Constable rivals & originals exhibition (ends 12 April 2026), I didn’t know…

  • Candela Farroni

Never waste a quote
Never waste a quote 2560 1708 Candela Farroni

The work of PR and comms specialists has evolved in recent years to include new formats. But among the abundance of options to choose from when putting a message out…

  • Candela Farroni

The financial cost of a reputational event
The financial cost of a reputational event 1920 1280 Candela Farroni

Brand reputation is an intangible asset for organisations. Similar to other attributes like top talent or intellectual property, quantifying its significance is challenging for companies. However, when it all goes…

  • Candela Farroni

Data as a storytelling opportunity
Data as a storytelling opportunity 2560 1708 Candela Farroni

I’ve noticed a phenomenon both in trade press and mainstream media: it’s become increasingly common to read bylines signed by so-and-so, Data Journalist. Over the past decade and a half,…

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