Beach is a (re)insurance broking and advisory firm with offices in London and the US. It was bought by Acrisure in 2018 and has made a number of hires over the last 12 months.
Beach has a unique culture which is highly valued by the firm’s leadership and is considered crucial to the company’s success. Social media has been an important tool both in promoting and in nurturing the Beach culture, particularly in encouraging a collective outlook among the company’s people. We create content that reflects the Beach community and it’s proved a great way to unite and inform Beach employees across geographies, as well as a way to communicate with clients.
Posts include ‘spotlights on’ where we regularly hear from Beach people about their roles, their careers and what opportunity they see in the industry today, insights and targeted commentary on industry topics and extracts of interviews from senior management. We also focus on corporate social responsibility work, such as the New York team’s sleeping on the streets to raise awareness and money for youth homeless charity, Covenant House and fundraising events to raise money for Beach’s designated charity Motor Neurone Disease Association well as the fun side of Beach – the charity sports matches they take part in as well as other team events.