When it comes to search engine optimization (SEO), we’re all looking for new and improved ways to help get our content noticed. Social media has had a huge impact on the way in which we discover and search for content so let’s look at a few reasons why you shouldn’t shy away from it simply because you think it isn’t for your business.
Social shares are the new form of link building
By sharing links to your website on social media sites like Twitter or LinkedIn you not only increase awareness of your brand but it helps with SEO. For example if you post a link of an infographic or something engaging and it’s seen by 100 of your followers it’s likely a few of them will click through to your website to see the full article. If they like it they may even retweet or share the link to their followers.
So, while the original link you shared didn’t contribute directly to the overall link profile of the website, it did lead to it being shared or possibly placed on other websites. These links contribute to the overall link profile, therefore having an impact on your SEO.
Traffic from social media is organic traffic
Social media is a great tool to balance your traffic sources and the good thing about referrals from social media is that it’s organic traffic. Your followers on social platforms are following you for a reason, they want to hear what you have to say and are therefore likely to click through to your articles. This brings with it great quality visitors that will share your information, helping you develop an even larger audience.
Mobile users are only a click away
Google’s latest update has made it vital for all businesses to have a website that is mobile friendly. With 65% of time spent on social media coming from mobile devices you need to have a social media presence to bring in your mobile audience. Capturing a mobile audience through social media will drive people to your site, which will help benefit your SEO and improve you overall reach.
Google uses Twitter to look for new content
The goal of Google search is to have all the information someone might search for, and tweets are filled with great and often timely content. Different ranking factors that help Google find new content include retweets, the amount of time people link to and tweet your content, and how quickly it was shared over a period of time. While you might not think that Twitter is a great resource for your business, it is a great way for Google to recognise new content.
Social media speeds up how quickly your content gets indexed
Content that has been extensively shared across social media can cut indexation time by 50%. The more links a page on your website has, the quicker the search engines index this content in the rankings. Since social media can help influence the amount of links a piece of web content receives in a shorter period of time, it can often speed up the process of indexation of the content in search engines.
Social media can increase the ranking of your domain
Google strongly encourage and recognise when a website has been updated with fresh and relevant content, this is also true when it comes to your social media accounts. If your social media platforms associated with your website are active with frequent, quality content then Google take into consideration that your business is authentic, engaging, and valuable to readers.