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Gavin Warren

From Christmastime weariness to marathon readiness

From Christmastime weariness to marathon readiness 1920 1280 Gavin Warren

During Twixmas, my home underwent a transformation into a battleground of board games and toys as my two small children happily explored their new presents. In the midst of all…

Why is branding so important for start-ups?

Why is branding so important for start-ups? 1920 1280 Gavin Warren

One of the biggest challenges for start-ups is to overcome a mindset which perceives that they don’t need to spend time and money on branding at the outset. Many new…

How to go about choosing the right colour palette

How to go about choosing the right colour palette 1920 1280 Gavin Warren

Colour is everywhere. It’s such an intrinsic part of our day-to-day experiences. If you take the time to assess your emotional response to colour, you might discover that certain colours…

Why brand architecture matters

Why brand architecture matters 1920 1280 Gavin Warren

Over the next six months we’re likely to see a boom in M&A activity as the economy starts to recover post-pandemic. A lot of companies anticipated the financial fallout from…

The hidden environmental impact of smartphones

The hidden environmental impact of smartphones 1920 1280 Gavin Warren

Mobile phone contracts are relatively short compared to the actual lifespan of a smartphone. Next time you’re due an upgrade, might you simply consider replacing the battery? You’ll not only…

rebrand is more than a new logo

What is a rebrand? It’s more than a name change or a new logo

What is a rebrand? It’s more than a name change or a new logo 1920 1280 Gavin Warren

It’s easy to see why people often misunderstand the word ‘rebrand’. Most people would consider a name change, a new logo or different design to be a rebrand, but a…

Screen sense – Helping you look your best on video calls

Screen sense – Helping you look your best on video calls 1920 1280 Gavin Warren

You have invested time and money on how you appear to the outside world; on your identity and on your office environment. But we’re not much in that environment right…